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It doesn’t matter if your eCommerce website offers the best deals on the web – if it isn’t properly marketed, you can’t expect to profit from it. A staggering number of top-tier online stores receive surprisingly little business as a result of poorly implemented marketing efforts. Selling unique products at competitive prices and offering first-rate customer service are important, but if you don’t aggressively market your site, no one will even be aware of its existence. Anyone looking for ways to drum up business for an eCommerce website would be wise to heed the following tips.
1. Social Media Promotion
You’d have a hard time finding a successful eCommerce website that doesn’t promote itself on social media. Fortunately, social media promotion is free, easy and incredibly effective. Creating accounts for your store on such popular social media mainstays as Facebook, Twitter and Instagram will provide you with multiple platforms to keep your customers informed and spread the word about your business to the uninitiated. Additionally, organizing social media contests is a great way to reach a wider audience while keeping your existing followers engaged.
2. Online Marketing Assistance
If you don’t have any experience in marketing websites, consider enlisting the …