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What are Marketing Personas? Many companies or organizations need these buyer personas; Buyer Personas are very important because they are semi-fictional representations of ideal customers. The creation of buyer personas is based on market data and research about existing customers. If you plan to create a buyer persona, then you should include behavior patterns, customer demographics, goals and their motivations. As much as possible, be very detailed. Many companies value these buyer personas because they offer insights and tremendous structures. A comprehensive buyer persona will help you in determining where to focus your time, proper alignment across your organization as well as allow guide product development. This can help your company gain more customers, visitors and leads.
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Buyer personas should be able to provide the company a view about why their customers buy. They also tell the company what are the insights about customer’s decisions. Depending on the size of your organization, you can only produce one or two buyer personas. Although, most large companies could have up to 20 buyer personas.
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Note: If you are new to buyer personas, then it would be a good idea to start small. How can you use buyer personas? Buyer personas can help you target and personalize your marketing techniques and strategies for different target markets. For example, if you are currently sending the same emails to your customers in your database, it would be best to segment them by persona and create new messages that would fit to different personas. If you take the time to make a negative persona, then you can be able to identify what customers you do not want to attract. These type of customers can end up achieving a lower cost-per-customer and cost-per-lead. Creating Buyer Personas Go through your contacts database and know the trending issues about how certain leads or buyers look and consume a certain content. It is also a good idea to create form fields on your website, so that you can be able to capture the needed information about a particular persona. You should also get a feedback from the staff that are in charge on the leads. Here are the main points you should be able to cover. The persona you are making should have a name. It would look in a sense it is a real person. Background – what are its hobbies are, does it have a job, have many kids do it have. Demographics- gender, nationality, age, religion Identifiers – communication preference, demeanor Personal Achievements – primary and secondary Challenges – what can you do to help them achieve more goals and overcome trials and challenges Common objectives – why don’t your customers like your products or services Marketing message – how can you describe and promote well your product to your persona